A Guide for Product, Brand + Lifestyle Photography Clients

In a world where customers scroll faster than ever, your visuals are your first impression.

Whether you’re a product brand perfecting your e-commerce experience, a creative entrepreneur, or a business owner, building consistency across your marketing and choosing the right photography style is a game changer.

As a Huddersfield-based product, brand and lifestyle photographer, I help businesses across the UK understand one core truth:

Your images don’t just show what you sell — they show who you are.

So let’s break down two of the most powerful styles in brand photography: flat lays and hero shots.

Flat Lays: Your Brand’s Story in a Single Frame

Flat lays are warm, relatable, and full of personality just like that friend who makes everything look effortlessly aesthetic.

Shot from above, they’re perfect for showcasing your products in context and capturing the little details that make your brand unique.

When to Choose a Flat Lay

Flat lays work beautifully for:

Telling a lifestyle story
Showcasing multiple products
Demonstrating ingredients, tools or textures
Social media content that feels inviting and authentic
Campaigns where you want to build connection, not just conversion

They’re especially popular in lifestyle photography, where brands want to feel human, approachable and creative.

Why Flat Lays Enhance Your Brand

Flat lays make it easy for your audience to imagine your products in their real lives.
They’re friendly, scroll-stopping and incredibly versatile a must-have for e-commerce, product brands, and creative businesses.

Hero Shots: The Bold, Confident Showstopper

If flat lays are the storytellers, hero shots are the power pose.
This is your product at centre stage: clean, striking and impossible to ignore.

Hero shots communicate professionalism, quality and clarity. When someone lands on your website, this is the image that convinces them to stay.

When to Choose a Hero Shot

Hero shots are ideal for:

Website banners + landing pages
Product launches
E-commerce listings
Packaging + print materials
Any moment where your product needs to be centre stage.

They give your brand a polished, expert feel which is perfect for businesses who want to stand out.

Why Hero Shots Matter

A great hero shot boosts perceived value instantly.
It shows confidence and craftsmanship.

So… Which Style Should You Use?

Answer: both.

Want to update your visuals?

Whether you're a product business in Huddersfield, a lifestyle brand across the UK, or an e-commerce shop ready for an upgrade, the right mix of flat lays and hero shots can completely transform your brand presence.

If you’re ready to refresh your imagery and update your marketing, I’d love to help you create visuals that feel bold, striking and more like you.

From flat lay to hero shot, choosing the right style for your brand.